Improving the tools and services for the 23,000 colleagues at Nationwide became a key focus for the organisation. I was tasked with developing a design system that could be applied across the extensive range of platforms that colleagues use to service its customers. We had a clear goal to create a simplified and consistent experience for colleagues.

The current Nationwide Experience Language for web needed to be re-engineered for screens with a high density of information and for users that needed a consistent set of tools to work with, allowing them to focus on helping users and not struggling with inconsistent and hard to use systems.